As you enhance your workplace wellness program, you may be planning to start a health-focused newsletter or revamp your current one. You will want your newsletter to reflect the ongoing shifts in your workers’ lives when it comes to their attitudes and behaviors related to health and wellbeing.
Employees who have access to timely — and well-vetted — newsletter information stand a better chance of preventing chronic diseases and improving their quality of life than those who do not.2 Below are some tips to make the most of your employee newsletters and keep your workforce engaged:
- Keep articles short, with scannable subheads and bulleted lists.
- Stay with one message per article.
- Offer action steps that lead employees to more information.
- Share personal success stories from employees.
- Provide a variety of content so there is something for everyone: recipes, simple exercises such as desk stretches, health-related work events, etc.
- Make sure fonts are consistent, there is lots of white space and you use images that help tell the story.
By staying in tune with employees’ ever-changing wellness needs and providing accurate, relevant information at the right time, you can help them improve their health behaviors.
1 "Health Communication." Heart Disease and Stroke | Healthy People 2020. Accessed September 05, 2018.
2 "A Free Online Health and Wellness Newsletter Anyone Can Use." WellSteps Blog. January 10, 2018. Accessed September 05, 2018.