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Target Optical

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Save Up to a 10% Discount on Pet Health Insurance and Get a $25 Amazon Gift Card on New Policies

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Medline - Evenflo

Save 25-40% Off MSRP Prices on Evenflo Breast Pumps and Accessories

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Skechers Direct

30% Off Select Men’s and Women’s Styles plus Free Shipping

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Molecular Fitness

40% Off Genetic Composition Testing

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Fitness

FitBoomBah - Soma Sole

Save Over 50% Off SomaSole Bundle

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Because health is a big deal®

Gain access to health- and wellness-related deals on fitness products, gym memberships, healthy eating and more.Open to businesses, families and individuals who are members of participating BlueCross BlueShield companies. Learn More

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from premium brands that you recognize

Better discounts

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Exclusive offers

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Year-round discounts—

no limited supplies, no limits on savings

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There really is no reason not to be healthy or get healthy (remember it’s never too late).

— Cassandra E.

Since starting at the gym for the first time nearly a year and a half ago, I've lost fifty pounds, eliminated my hypertension and knee pain.

— Shann C

Fitness your way has changed my life, if one gym doesn't have a class or pool, FYW allows me to custom design my gym experience.

— Michael M

Fitness your way is exactly that - fitness MY way! The centers included in my plan are close to home, and close to work. This keeps me focused on my exercise goals with NO excuses. The staff at my current facility are knowledgeable and helpful. This is truly a life long commitment for me!

— Louise M

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