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Personal Care

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eMindful

Live, Virtual Mindfulness Programs Free for 90 Days

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Personal Care

CareZone

Download the Free Mobile App to Easily Manage Medications

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Hearing & Vision

Glasses.com

Save 35% off Frames When Paired with Prescription Lenses from Glasses.com

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Hearing & Vision

ContactsDirect

Save on Contacts plus Free Express Air Shipping

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Nutrition

KIND

Save 15% on KIND Snacks and Bars

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Fitness

Fitbit

Get 20% off the New Fitbit Charge 4 Plus Free Shipping

Details 99 Favorites

Because health is a big deal®

Gain access to health- and wellness-related deals on fitness products, gym memberships, healthy eating and more.Open to businesses, families and individuals who are members of participating BlueCross BlueShield companies. Learn More

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Exclusive offers

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no limited supplies, no limits on savings

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There really is no reason not to be healthy or get healthy (remember it’s never too late).

— Cassandra E.

Since starting at the gym for the first time nearly a year and a half ago, I've lost fifty pounds, eliminated my hypertension and knee pain.

— Shann C

Fitness your way has changed my life, if one gym doesn't have a class or pool, FYW allows me to custom design my gym experience.

— Michael M

Fitness your way is exactly that - fitness MY way! The centers included in my plan are close to home, and close to work. This keeps me focused on my exercise goals with NO excuses. The staff at my current facility are knowledgeable and helpful. This is truly a life long commitment for me!

— Louise M

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