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The Offer

Break a Sweat Without Breaking the Bank™. Find Your Perfect Gym From a Network of 20,000+ for Just $28/Month.1

Pick the gym of your choice and join an affordable fitness program in 3 easy steps:

  1. Choose from 12,700+ standard gyms, including 24 Hour Fitness®, EōS Fitness®, Crunch Fitness®, Blink Fitness®, Anytime Fitness®, Chuze Fitness®, and more for just $28/mo.1
  2. Join your first gym of any type (standard or premium) and get a reduced rate for additional gym memberships:
    $23 per additional gym, per month for standard and get $5 off additional premium gyms.2
  3. Enroll online in minutes, with no long-term contracts or annual fees.
  4. Start working out today for just $28 a month1!


  • 8,700+ premium gym options including FIT4MOM®, Pure Barre®, Club Pilates®, Row House®, and more
    with 20% - 70% discounts at most locations.1
  • Membership options for your spouse3
  • Get Fit at Home™ for Free with 12,000+ on-demand workout videos before you enroll! Just create an account.

Active&Fit DirectTM Gym Finder

Use the map below to find participating gyms near you. Nominate a gym to join the Active&Fit DirectTM Network4

The Terms

  • 1Plus applicable enrollment fee and taxes for standard fitness centers. Costs for premium exercise studios exceed $28/mo. and an enrollment fee will apply for each premium location selected, plus applicable taxes. Fees vary based on premium fitness studios selected. 
  • You can switch gyms within the standard network and go to your new gym on the first of the next month for no additional fees; or you can go to the new gym right away for a one-time fee. Additional fees will apply when changing within the premium network or from a standard gym to a premium studio.
  • 2Members may purchase multiple standard and premium gym memberships. Active&Fit Direct members are required to select a primary gym. If you wish to add more than one gym to your membership, you will be charged an additional $23 per month per standard gym. Price for additional premium gyms may vary. 
  • 3Add a spouse/domestic partner to a primary membership for additional monthly fees. Spouses/domestic partners must be 18 years or older. Fees may vary based on fitness center selection.
  • 4Active&Fit DirectTM will contact the nominated gym and let them know of your interest to have them join their network. If they agree, which is not always guaranteed, Active&Fit Direct will begin the contracting process with them. Depending on the fitness center and their interest, this process can take anywhere from a few weeks or a few months.
  • 20,000+ gyms includes both gyms in the standard and premium networks. 
  • Pro Tip  - Sign up at the beginning of the month for the best value.  Fees for the current month are full price, regardless of the date you sign up within the month.  If you have also selected a location with a specific number of classes/visits per month, try to use all classes/visits as any that are unused will not roll over to the next month.  
  • Standard fitness center and premium studio participation varies by location and is subject to change. ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance Fees and/or the Introductory Period) at any time per the terms and conditions. If ASH modifies a fee or make a material change to the Program, ASH will provide you with no less than 30 days’ notice prior to the effective date of the change. ASH may discontinue the Program at any time upon advance written notice. 
  • There is no penalty for canceling. After your initial 2-month enrollment period simply go to your "My Account" page and cancel any time. Cancellations will be effective on the next billing cycle. 
  • To learn more about this offer, click "Verify Eligibility" and once directed to the Active&Fit Direct website, you can review the program FAQs, Terms & Conditions, search Fitness Centers, and contact the Active&Fit Direct program.
  • The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit Direct, Fit at Home, and the Active&Fit Direct™ logos are trademarks of ASH and used with permission herein. Other brand names, product names, and trademarks are the property of their respective owners, which are independently owned and operated and not affiliates of American Specialty Health Fitness, Inc. © 2024 American Specialty Health Incorporated (ASH). All rights reserved.
  • All other brand names, product names, registered trademarks, or trademarks are the property of their respective owners, which are in no way associated or affiliated with the Blue Cross and Blue Shield Association.
  • This offer is only available on the Blue365 website.
  • Other important Terms and Conditions apply. Read our disclosure statement, terms of use, and privacy policy before proceeding further.


Plus $28 enrollment fee

What is Blue365?

Blue365 offers premier health and wellness discounts and is free to join. These exclusive discounts are available to members of select BCBS organizations (e.g. Excellus BlueCross BlueShield). Register now and start saving!