The Offer

Fitness Your Way^® is your Flexible, No-Excuses Fitness Discount Program. Access 13,000+ Gyms Nationwide and More. Visit as Many Gyms as you Want. 

With Fitness Your Way, get discounted gym access, digital classes, and savings on healthy living products and services in one simple membership.⁵

• Flexible gym packages, starting at $19/month, give you access to workout at multiple gyms¹ where you live, work, and travel. Or try a digital-only option for just $7.99/month.²
• Enjoy a new feature to add your family members who are 18 yrs+.⁵
• No long-term contracts, cancel anytime with no fee.

There are no more excuses - join today with a limited-time $0 enrollment offer available now.^6,7

Choose from many popular gyms, such as EoS Fitness®, 24 Hour Fitness®, Planet Fitness®, Workout Anytime®, Crunch Fitness®, and Snap Fitness® locations. A limited number of YMCA® locations in certain areas are also participating.⁸ Use the Fitness Your Way gym locator below to find all participating gyms near you. After confirming your eligibility on the Fitness Your Way site, you will see the gyms and their amenities included in each package.

Start your fitness savings today. Step 1) Sign into your Blue365 account and navigate to the Fitness Your Way site to enroll, Step 2) Bring your Fitness Your Way ID number to one or more gyms in your selected package, Step 3) Each gym will set up your access, and you can start working out right away.

The Terms

• ¹Fitness locations are not owned or operated by Tivity Health, Inc. or its affiliates. Fitness Your Way membership entitles member to use the fitness location facilities and amenities available to the holder of a basic membership at the fitness locations. Facilities and amenities vary by location.
• ²Fitness Your Way gym packages start at $19 plus applicable sales tax. The digital only package is $7.99 per month plus applicable sales tax. For package pricing information login and click "Verify Eligibility" to confirm your coverage and be directed to the Tivity website. Limitations apply. See Program Agreement for details.
• ³Tivity Health, Inc. and its affiliates do not employ, own or operate third-party service providers. Services and, if applicable, discounts are subject to the terms and conditions of such third-party service providers. Check with service provider for details.
• ⁵Details of the offer may vary depending on the Blue Cross and/or Blue Shield Company you are affiliated with. Member may enroll their domestic partner, spouse, or dependent children aged 18 - 26 in the Program that are covered by your Blue Cross and/or Blue Shield Company. Pricing for the additional packages will apply. Additional limitations apply. See Program Agreement for details. To search for gyms near you, use the Fitness Your Way Gym Finder above. To find gyms available by package, login and click "Verify Eligibility" to confirm your coverage and be directed to the Tivity website.
• ⁶Offer valid from March 1, 2026 until March 31, 2026. Offer available to residents of the United States who are at least 18 years old and have benefits with a participating health plan. If member selects the digital only membership, they will not receive the promotional offer. Additional terms, conditions and limitations apply. See Program Agreement for details.
• ⁷Without offer, Fitness Your Way enrollment fee is $19 plus applicable sales tax.
• ⁸Fitness brands vary by service area. Not all fitness brand locations participate, and participation is subject to change
• Fitness Your Way and Tivity Health are registered trademarks of Tivity Health, Inc..  The Fitness Your Way logotype is a trademark of Tivity Health, Inc.  All other brand names, product names, registered trademarks, or trademarks are the property of their respective owners, which are in no way associated or affiliated with the Blue Cross and Blue Shield Association.
• This offer is only available on the Blue365 website.
• Other important Terms and Conditions apply. Read our disclosure statement, terms of use, and privacy policy before proceeding further.