The Offer

From Your Favorite Neighborhood Gyms to Upscale Yoga, Pilates, and Boxing Studios That Elevate Your Routine, Choose From Thousands of Options Starting at $28/mo¹

Great Gyms at a Great Price

• Keep your fitness goals on budget and choose from thousands of top-brand gyms like LA Fitness®, 24 Hour Fitness®, Crunch®, Anytime Fitness®, and more for $28/mo.¹

Big Savings on Boutique Fitness

• Whether you want to try something new or save on the high-end workouts you already love— Orangetheory Fitness®, Pure Barre®, Club Pilates®, YogaSix®, FIT4MOM®, and more—get access to premium studios for 20% - 70% off.²

Flexibility Comes First

• No long-term contracts, annual fees, or cancellation penalties mean you’re free to switch gyms or cancel whenever you need.³ It’s your membership, your way.

More Ways to Support Your Wellness

• Get even more to help you reach your goals, including 1-on-1 wellness coaching⁴, free workout videos, and more—all included in your membership.

The Terms

• ¹Plus a $28 program enrollment fee and applicable taxes.
• ²Costs for premium exercise studios exceed $28/mo. plus applicable taxes. Fees vary based on premium fitness studios selected.
• ³An initial 2 month introductory period applies then participation is month-to-month.
• ⁴Active&Fit Direct and its coaches provide general information for educational purposes only and do not offer medical or pharmaceutical advice or diagnoses. For any medical or health concerns, consult a qualified healthcare professional.
• Standard fitness center and premium studio participation varies by location and is subject to change.
• Other restrictions may apply based on the location of your selected fitness center.
• Some large chains may not offer access to multiple locations with their brand. Some fitness centers do not participate in the Active&Fit Direct network for all Program Sponsors.
• ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance fees, and/or the Introductory Period) at any time per the terms and conditions.
• If ASH modifies a fee or make a material change to the Program, ASH will provide you with no less than 30 days notice prior to the effective date of the change.
• ASH may discontinue the Program at any time upon advance written notice.
• The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit Direct, Fit at Home, and the Active&Fit Direct™ logos are trademarks of ASH and used with permission herein. Other brand names, product names, and trademarks are the property of their respective owners, which are independently owned and operated and not affiliates of American Specialty Health Fitness, Inc. © 2026 American Specialty Health Incorporated (ASH). All rights reserved.
• All other brand names, product names, registered trademarks, or trademarks are the property of their respective owners, which are in no way associated or affiliated with the Blue Cross and Blue Shield Association.
• This offer is only available on the Blue365 website.
• Other important Terms and Conditions apply. Read our disclosure statement, terms of use, and privacy policy before proceeding further.