Skip to main content

Because Health is a big deal ®

Blue365 offers access to health and wellness deals exclusive to Blue members.

Faces of Fearless Award

Share your fearless story for a chance to win the Faces of Fearlesssm Award


Faces of Fearlesssm celebrates people like you – people who fearlessly triumph, persevere and inspire – as you overcome challenges with Blue Cross Blue Shield by your side, every step of the way.

We want to hear your fearless story for a chance to win the Faces of Fearless Award. Tell us how you took on your biggest challenge – to live a healthier life, to manage a chronic illness or new diagnosis, or to live fearless by learning and inspiring others – and how your Blue Cross Blue Shield company helped you. You could win a trip for four to Disney World® in May, 2018.


Share your story by February 28th


Faces of Fearless Award Frequently Asked Questions


What is the Faces of Fearless initiative?

Faces of Fearlesssm is celebrating people like you, who fearlessly triumph, persevere and inspire as you overcome challenges with Blue Cross Blue Shield (BCBS) companies by your side, every step of the way. The most compelling member stories will be selected to win the Faces of Fearless Award, including a trip for the winner(s) and three guests to Disney World® in Orlando, Florida!

What dates do I need to know?

Entries will be accepted from Jan. 8, 2018 - Feb. 28, 2018. The winner(s) will be notified in late March.

What should I include in my submission?

For the Faces of Fearless Award, we are looking for the personal stories and uplifting photos of how Blue Cross Blue Shield companies provided support or assisted you to get or stay healthy, including:

  • Striving to live a healthy life, get healthy faster and stay healthy longer with Blue Cross Blue Shield companies by your side
  • Using the tools BCBS companies provide to make healthier life choices like balanced diets, exercise routines
  • Embodying moments that affirm a positive, healthy lifestyle

Where can I submit my story?

Visit and submit your story by Feb. 28, 2018, to enter for a chance to win.

What are the submission criteria?

To be eligible, each entrant must be 21 years old, must submit a true story about his/herself that occurred after 01/01/2013, and must be insured continuously by a BCBS company(ies) during 01/08/18 up to and including 05/31/2018. A complete submission will include a short description of the entrant’s Faces of Fearless story and the accompanying photo or video should meet the Award criteria (described in the Official Rules), which are:

  • Clearly describe the health challenge/obstacle faced
  • Demonstrate how you overcame challenges to live a healthy life; or to manage a chronic illness or new diagnosis; or to live fearless by learning and inspiring others
  • Demonstrate how a BCBS company impacted your efforts to face the challenge and explain how BCBS benefits or services were used to assist and give a sense of security

Photo formats accepted are: JPEG, GIF or PNG. Videos must be referenced as a link to an uploaded video. If submitters need help posting videos, please contact us.
The submission summary should be approximately 300 words. The electronic form and required legal releases must be completely filled out, including name, phone number, email address and agreement to the terms and conditions.

I submitted a story last year. Can I enter again?

Yes. Each entrant can submit one (1) story, provided that the entry meets the submission criteria.

Can my BCBS company submit a Faces of Fearless story on my behalf?

No. The BCBS member must submit their own story on the Faces of Fearless page and enter the appropriate information.

How are the winners chosen?

The winner(s) will be chosen based on the three criteria listed above and will be evaluated by a panel of judges. The required legal release and accompanying form must be filled out completely in order to be eligible in the program. The full judging process is outlined in the Faces of Fearless Award Official Rules.

Why do I need to sign a legal release?

Signed releases give Blue Cross and Blue Shield Association (BCBSA) and BCBS companies permission to use the entrant’s likeness, name and narrative. The entrant’s likeness, name and narrative may be used in a variety of ways, including use on social networks, websites and other digital platforms. The HIPAA release gives BCBSA permission to talk to the individual member’s own BCBS company if any follow-up is needed regarding the story they submit.

Can I submit photos of anyone in my family?

The photos and videos submitted should focus on the story about the entrant, and therefore, the entrant should be the focus of any images or videos.

Are BCBSA and BCBS company employees eligible to enter the program and win the trip?

No. Persons employed by BCSBA or any BCBS company or its affiliate companies and their immediate family and household members are not eligible to enter the program. “Immediate family members” shall mean parents, stepparents, children, stepchildren, siblings, stepsiblings, or spouses, regardless of where they live. “Household members” shall mean people who share the same residence at least three months a year, whether related or not.


The Faces of FearlessSM award program is open only to legal residents of the 50 United States (and the District of Columbia), Panama, Uruguay, or Puerto Rico who are at least 21 at the time of entry and are insured by a licensed BCBS company continuously during 01/08/18 through 05/31/18, and who submit a Faces of Fearless story and photos or video that meet the Submission Guidelines described in the Official Rules and pertain to true events that happened to that individual on or after 01/01/13 and also occurred at a time when that individual was insured by a BCBS company. NO OTHER PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN. Entry period begins on 01/08/18 and ends 02/28/18 at 5pm CST. Winner will be selected based on criteria specified in the Official Rules. Award winner must 1) be able to attend the 2018 National Summit in Orlando, FL on 05/01/18 – 05/04/18 and 2) agree to receive the Faces of Fearless Award on stage on 05/02/18 during a keynote session for the Summit. Subject to Official Rules available at Void where prohibited. Approximate Retail Value of each Award: $11,000 (transportation costs will vary, depending on Winner’s residence); maximum Total Approximate Retail Value of all Awards (aggregate, for all Winners combined) not to exceed $66,000 (based on a maximum of six [6] Awards). Sponsor: Blue Cross and Blue Shield Association, 225 N. Michigan Avenue, Chicago, IL 60601.

Disney World® is a registered trademark of Disney Enterprises, Inc.