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The Offer

Get Cool Savings on Select Fitbit Smartwatches and Trackers Now Through August 20th

Make a splash with more activity this summer. Get $70 off Fitbit Sense and save big on other Fitbit devices. Trying to beat the heat? Dive into the surf, lake, or pool and get moving with a paddle or swim. All Fitbit devices are water resistant and can log your stats, including distance, stroke, speed. Plus, Blue365 members get 12 Months of Fitbit Premium with eligible devicesat no charge to you (enroll in Premium upon receipt and activation of your device). Your Fitbit device and Premium membership help you connect the dots between your everyday behaviors and overall health.

Together with Fitbit
Connect the dots between your everyday behaviors and overall health with your Fitbit device and Premium membership.

What is Fitbit PremiumTM:
Fitbit Premium is your digital health and wellness membership. No matter where you are in your health journey or what your activity level, Fitbit Premium meets you where you are to support you in achieving your goals with:

Calming the mind, day and night
Check your Stress Management Score to get a better understanding of your wellbeing and use Mindfulness Content for help with stress reduction.  

A better understanding of your sleep
Sleep tools reveal detailed breakdown of Fitbit Sleep Score across sleep duration, sleep stages & restoration.

Deeper, personalized insights
You can uncover new information about your well-being.  The Health Metrics dashboard^^ helps you easily track your breathing rate, resting heart rate, heart rate variability, and more— to help uncover trends and changes to your well-being. Plus, the Wellness Report lets you put your Fitbit stats to work with a personalized Wellness Report you can easily download and share.

Workouts, taken to the next level
Keep fitness fresh and fun with 200+ audio & video workouts, from HIIT to dance to yoga. 

Achieve more with Fitbit Premium

Blue365 Member Pricing

Plus, shop the storefront to save 29% on a variety of device bands and accessories.

Fitbit Device Blue365 Member Pricing MSRP Top Features
Sense $179.95 $249.95 Manage stress with an innovative EDA sensor and put heart health first with an ECG app on this advanced health smartwatch.
Versa 3 $149.95 $199.95

Stay on top of your fitness goals with built-in GPS and get a Daily Readiness Score with Premium that tells you what your body's ready for.

Charge 5 $99.95 $149.95 Meet our most advanced fitness & health tracker with tools like an on-wrist ECG app for heart health, EDA Scan app for stress management and more. Optimize your routine with Daily Readiness Score in Fitbit Premium. Plus, get up to 7-day battery life.
Luxe $79.95 $129.95 Shine a light on your mind, body & health with a wellness tracker that doubles as jewelry. With all the essentials, you'll be unstoppable.
Inspire 2 $68.00 $79.95 Start your health & fitness journey with this easy-to-use tracker for your daily activity, sleep & heart with up to 10 days of battery.
Aria Air $44.00 $49.95 Get more insight into your health with this easy-to-use smart scale that displays your weight and syncs it to the Fitbit app where you can view BMI, track trends over time and more.
Ace 3 & Ace 3 Minions $59.95 $79.95 This activity tracker for kids 6+ makes fitness fun for the whole family with motivating challenges and long-lasting battery.

Check out Fitbit's Episode on the Rewriting Wellness Podcast

Amy McDonough Headshot

How Fitbits® Provide Insight on Wellbeing, Disease, and More

Tracking fitness has greatly evolved from the pocket pedometers and stopwatches of the past. Listen to Fitbit's Amy McDonough on her journey to help make wearable, connected technology part of how we stay healthy:

Listen on Apple Podcasts logo     Listen on Spotify logo

The Terms

  • Fitbit.com promotional pricing, if applicable and favorable, may apply on the storefront.
  • Taxes apply.
  • Standard shipping is free. Expedited shipping fees apply.
  • Limit 5 units per member.
  • 45-day money back guarantee; 1-year limited warranty.
  • Content and features may vary.
    • The Fitbit ECG app is only available in select countries and with select Fitbit products; not intended for use by people under 22 years old. See here for additional details.
    • Daily Readiness requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only.
    • Battery life varies with use and other factors. 
    • The Health Metrics Dashboard is only available in select countries. Not intended for medical purposes or to diagnose or treat any medical condition. This feature is only intended to provide information to assist you with managing your well-being.
    • * - Fitbit Premium membership not available for Ace 3 devices or Aria Air Smartscale.
    • Minions Franchise © Universal City Studios LLC. All Rights Reserved.
  • Fitbit is a registered trademark of Fitbit, Inc. 
  • Please contact Fitbit with any questions at 855-5-FITBIT (844-534-8248).  Fitbit customer support is available Monday through Friday from 5:00 am to 5:00 pm Pacific Time and Saturday and Sunday from 8:00 am to 5:00 pm Pacific Time.  This number may be used for exchanging or returning your device; device troubleshooting and syncing issues; questions about website functionality/features and questions about navigating Fitbit Premium.
  • This offer is only available on the Blue365 website.
  • Other important Terms and Conditions apply. Read our disclosure statement, terms of use, and privacy policy before proceeding further.

What is Blue365?

Blue365 offers premier health and wellness discounts and is free to join. These exclusive discounts are available to members of select BCBS organizations (e.g. BCBS of North Carolina). Check if you are eligible to join today!