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The Offer

Pay $25/Month to Access 11,900+ Gyms and More With the Active&Fit DirectTM Program
Prices Will Be Increasing to $28/Month Starting April 1st

The Active&Fit Direct Program gives you access to your choice of thousands of gyms, on-demand workout videos, and other great features for $25 a month1. Prices will be increasing to $28/Month beginning April 1st.
Here's what you get with your standard membership:

  • Access to 11,900+ gyms you know and love, including LA Fitness®, Anytime Fitness®, Gold’s Gym®, Workout Anytime®, Crunch Fitness®, and more
  • 9,000+ on-demand workout videos so you can stay active anytime, anywhere—top names include SH1FT, Brett Hoebel, and YogaFit®
  • The ability to purchase a membership for your spouse or domestic partner2

Plus, there are no long-term contracts and no annual maintenance fees. And if you want to kick your workouts up a notch, check out an extra 5,600+ premium exercise studios including Pure Barre®, Club Pilates®, Row House®, and more. Monthly fees range from 20% – 70% off retail when you sign up through the Active&Fit Direct program. Additionally, the Active&Fit Direct Program offers:

  • Access to a robust library of hundreds of clinically-approved health and fitness articles, videos, and self-care tools to help you on your fitness journey
  • Track your progress in one place with the Active&Fit Direct Connected!™ tool by linking one of 250+ eligible fitness trackers or apps to your account3
  • Download a guest pass at participating gyms so you can try some out before choosing your favorite

To view participating gyms near you, click to "Verify Eligibility" after logging in. On the Active&Fit Direct website, you can search for gyms, create an account and enroll.

Please note, pricing will be increasing to $28/mo. plus $28 enrollment fee and applicable taxes and fees starting April 1st, 2023.

Gym Finder Map

Use the map below to find a gym location near you.

The Terms

  • 1Plus a $25 enrollment fee and applicable taxes for standard fitness centers. Costs for premium exercise studios exceed $25/mo. and an enrollment fee will apply for each premium location selected, plus applicable taxes. Fees vary based on premium fitness studios selected. Please note, pricing will increase to $28/mo. starting April 1st, 2023 including a $28 enrollment fee plus applicable taxes and fees.
  • 2Add a spouse/domestic partner to a primary membership for additional monthly fees. Spouses/domestic partners must be 18 years or older. Fees may vary based on fitness center selection.
  • 3Fitness trackers and apps are not provided nor reimbursable by the Active&Fit Direct program.
  • Standard fitness center and premium studio participation varies by location and is subject to change. Digital workout videos are subject to change. ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance Fees and/or the Introductory Period) at any time per the terms and conditions. If ASH modifies a fee or make a material change to the Program, ASH will provide you with no less than 30 days’ notice prior to the effective date of the change. ASH may discontinue the Program at any time upon advance written notice. 
  • There is no penalty for canceling. After your initial 2-month enrollment period simply go to your "My Account" page and cancel any time. Cancellations will be effective on the next billing cycle. 
  • To learn more about this offer, click "Verify Eligibility" and once directed to the Active&Fit Direct website, you can review the program FAQs, Terms & Conditions, search Fitness Centers, and contact the Active&Fit Direct program.
  • The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit Direct, Active&Fit Direct Connected!, and the Active&Fit Direct logos are trademarks of ASH and used with permission herein. © 2022 American Specialty Health Incorporated (ASH). All rights reserved.  All other brand names, product names, and trademarks are the property of their respective owners, which are independently owned and operated and not affiliates of American Specialty Health Fitness, Inc.
  • All other brand names, product names, registered trademarks, or trademarks are the property of their respective owners, which are in no way associated or affiliated with the Blue Cross and Blue Shield Association.
  • This offer is only available on the Blue365 website.
  • Other important Terms and Conditions apply. Read our disclosure statement, terms of use, and privacy policy before proceeding further.

$25/Month

Plus $25 enrollment fee

What is Blue365?

Blue365 offers premier health and wellness discounts and is free to join. These exclusive discounts are available to members of select BCBS organizations (e.g. BCBS of North Carolina). Check if you are eligible to join today!